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Join us for a postpartum relief, reassurance & support.

anewmum was built on the back of Marian Kennedy’s own experience of earning her motherhood stripes. The birth of her first child was “fast and furious” and she was left with a grade three tear in her perineum.

“My waters broke about six o’clock in the evening, I got contractions at 11pm and she was born at one minute to 12,” she says of that momentous day when her baby daughter weighed in at a fairly hefty 4.2kg (9lb and 4oz) at the South Tipperary General Hospital in Clonmel. The stitching up afterwards, she recalls, was worse than the birth.

Back home, she struggled to recover and look after her newborn. She has always believed “if you’re not right physically, you’re not right mentally” but “I found it hard to take care of myself”.

Desperate to find relief she dispatched her husband, Derek, to a pharmacy to find anything that might promote healing. She wanted things that would be safe to use and not sting or dissolve stitches during the twice-daily showers she had been advised to take for the first six weeks to guard against infection.

When Derek came empty-handed, Marian resolved to develop a range of healthcare products specifically for postpartum women like her. Four years and various entrepreneur programmes and product trials later, anewmum started to produce exactly what she had wished for back then.


Marian Kennedy, CEO & Founder

Marian Kennedy is the founder of anewmum and comes from a town called Clonmel in Co. Tipperary Ireland. Married to Derek they now have four children, two girls and identical twin boys. The oldest girl was was born in 2015 and who was in fact the inspiration behind the company anewmum. After giving birth, Marian found it difficult to find safe and effective products that would help promote the healing cooling and soothing of the sensitive areas.
At the time, using multiple ingredients from the health store to make comfort and hygienic products at home she thought to her self why on earth was there not an all in one ready made, safe and effect brand on the market to help women after birth.
With a background and qualifications in Business studies and accounting Marian decided to undertake market research and participate in local and national accelerators to help her get her idea off the ground. Since then she has ensured the accreditation of the products by working with medical professionals, consultants, midwifes, public health nurses and Doulas to provide input and support to the business. Along with the partnership working with the Shannon Applied Biotechnology centre where all the scientific research was undertaken.

Marian had always envisioned that her next birth would be "a better experience" which happens to be our tag line, we want our products to be a better experience for women everywhere, whether its your first or fifth baby, we want to help provide comfort and take care of a new mothers hygienic needs.
The anewmum range is available on since September 2023.