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anewmum was built on the back of Marian Kennedy’s own experience of earning her motherhood stripes. The birth of her first child was “fast and furious” and she was left with a grade three tear in her perineum.

“My waters broke about six o’clock in the evening, I got contractions at 11pm and she was born at one minute to 12,” she says of that momentous day when her baby daughter weighed in at a fairly hefty 4.2kg (9lb and 4oz) at the South Tipperary General Hospital in Clonmel. The stitching up afterwards, she recalls, was worse than the birth.

Back home, she struggled to recover and look after her newborn. She has always believed “if you’re not right physically, you’re not right mentally” but “I found it hard to take care of myself”.

Desperate to find relief she dispatched her husband, Derek, to a pharmacy to find anything that might promote healing. She wanted things that would be safe to use and not sting or dissolve stitches during the twice-daily showers she had been advised to take for the first six weeks to guard against infection.

When Derek came empty-handed, Marian resolved to develop a range of healthcare products specifically for postpartum women like her. Four years and various entrepreneur programmes and product trials later, anewmum started to produce exactly what she had wished for back then.


Marian Kennedy CEO and founder of anewmum

Marian Kennedy, CEO & Founder

Marian Kennedy is the founder of anewmum and comes from a town called Clonmel in Co. Tipperary Ireland. Married to Derek they have one daughter, Emily, who was born in 2015 and who was in fact the inspiration behind her company.

After giving birth Marian found it difficult to find safe products that would help promote the healing cooling and soothing of the sensitive areas. Subjected to using multiple ingredients to make comfort and hygienic products at home she thought to her self why on earth was there not an all in one ready made, safe and effect brand on the market to help women after birth.

With a background and qualifications in Business studies and accounting Marian decided to undertake market research and participate in local and national accelerators to help her get her idea off the ground. Since then, she has invested in vigorous tests and designs for her product portfolio and along the way building her team up of professionals, consultants, midwifes, public health nurses and doulas to provide input and support to the business.

With baby number two on the way Marian has always envisioned that her next birth would be "a better experience" which happens to be anewmum's tag line.

Monica Lambe COO anewmum

Monica Lambe, COO

A mum of two girls, Monica has a wealth of International experience on a Senior Management level. Having joined the team as Chief Operating Officer, Monica brings with her over 20 years of business knowledge across many different industries.

Most recently, she held a Global Senior Management role for the large multi-national ABB Ltd. where she was based in Switzerland for nearly 9 years. Along with supporting 8 factories and 25 countries, Monica was also Head of the Irish Business Network for the Zurich Region, which was established to support and facilitate Irish businesses abroad.

Now back in Ireland for the last 5 years, Monica has developed a passion for helping Irish women succeed in business. As she says herself ‘women in Ireland need a helping hand to reach the levels of confidence and belief that is so effortless across Europe and beyond’.

With an appetite to succeed and a thirst for clean living, Monica spends most of her spare time running marathons and absorbing all that life has to offer.

Alda Smith Marketing Manager anewmum

Alda Smith, CMO

As a Health & Parenting Advocate and CMO, Alda has a passion for engaging minds, getting to the heart of what matters in healthcare and inspiring action and growth.

She's been a member of Senior Management Teams and a Marketing & Communications Leader for 15+ years, with a focus on market insight, business and strategy development, integrated project and campaign management, transformative relationship building, advocacy, fundraising, communication, education, content development and product /service innovation.

With a BA Degree in Public Relations and extensive Life Science and patient journey experience, Alda has the rare combination of a degree in the Humanities and Life Science experience within healthcare environments.

Alda and her husband of 18 years have three beautiful children, two boys with a princess in the middle. They live in Wicklow, Ireland.

Alda is an accredited birth photographer and has more than 5 years' experience in capturing birth experiences.

Plan International anewmum charity of choice buy comfort mist in aid of